OUR BRANDS
Two brands bearing the Helikon signature
Our own brands, where we bring our R&D and manufacturing strength directly to the consumer.
01
Miéla
PREMIUM CARE AND AESTHETICS
Miéla is Helikon's flagship, bringing our R&D power and quality-driven vision directly to the consumer. A premium experience brand recognized in international markets, combining aesthetics, care and trust.
In product development, sensory experience and efficacy are handled together: texture, scent and feel are tested alongside the measurable effect of the formulation.
Discover the brand02
Playbox
DYNAMIC AND INNOVATIVE
Playbox is the dynamic, innovative face of the Helikon family — a brand that captures today's trends and energetic consumer needs with its innovative formulas.
It is built around accessible, easy-to-use products that match fast-changing consumer habits.
Discover the brandContact us for brand visuals and product catalogues.